Dear Gap

7 Oct

Gap logoss Dear Gap

Dear Gap,

I’ve noticed you have a new logo. What gives? You’ve had such great branding for as long as I can remember. It was beautifully simple; blue square and clean, white, serif text. Timeless.

I have a feeling your CEO, or his wife, got his hands on Illustrator, learned about gradients and went nuts. “How cute, this font makes the G look like a loopy arrow. And make it black just cuz. Perfect!”

Well, Gap, I’m sure you’ll survive this mishap. But I also hope you go back to the old logo as quickly as possible.

Love,

Cari

P.S. Make your pants longer. They never fit me.

6 Responses to “Dear Gap”

  1. Josh Carr Superstar October 7, 2010 at 8:59 am #

    I love your new website theme – very nice

    I also agree that the new gap logo is horrible. Although I have to admit that it needed an update. You could easily bring the old logo into this century without making it crazy cheap looking

  2. Jess October 7, 2010 at 10:17 am #

    Yeah, it’s totally gross. It makes me want to throw up on their short pants.

  3. Chris October 7, 2010 at 8:09 pm #

    Fall in to the Suck.

  4. Chris October 11, 2010 at 11:13 pm #

    Look what you’ve accomplished single-handedly: http://latimesblogs.latimes.com/money_co/2010/10/gap-backtracks-says-it-will-not-use-new-logo-after-consumer-outcry.html

  5. Cari October 12, 2010 at 7:25 am #

    Chris, oh my gosh! I did it!!! Hahaha

  6. Chris October 13, 2010 at 10:42 pm #

    Reminds me of the great Tropicana scandal of 2009.

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