Cari Stewart

Old Myspace Logo:

New Myspace Logo:

Dear MySpace,

I’d almost forgotten all about you. But now you’ve snuck back onto the radar with a “new logo” stunt. Are you trying to be Gap? “I have a great plan. Let’s make a really crappy logo and see how much everyone freaks out and then we’ll know they love us.” Well played, Gap. But here’s my concern, Myspace: people don’t like you as much as they like Gap. There it is; I said it.

Don’t get me wrong, I love a good rebranding effort as much as the next kid; I’m just not sure that this is a “good” effort. I have a rule that if my logo can be made in Word, it probably isn’t the best logo. I’m also having a hard time understanding the concept. I realize that I am supposed to translate “______” as “space” but all I’m seeing is “MyBlank.” Is that how I’m supposed to translate it? You can respond to my My______  account that’s been inactive for about 3 years. Thanks!

Love,

Cari

Dear Gap,

I’ve noticed you have a new logo. What gives? You’ve had such great branding for as long as I can remember. It was beautifully simple; blue square and clean, white, serif text. Timeless.

I have a feeling your CEO, or his wife, got his hands on Illustrator, learned about gradients and went nuts. “How cute, this font makes the G look like a loopy arrow. And make it black just cuz. Perfect!”

Well, Gap, I’m sure you’ll survive this mishap. But I also hope you go back to the old logo as quickly as possible.

Love,

Cari

P.S. Make your pants longer. They never fit me.

For those of you who want to take part in my marketing/advertising job search, I thought I’d share my cover letter with all three of you. I hope it’s post worthy:

Image via Wikipedia

The 80′s invented the teeny-bopper movie and, I might add, perfected it. While I was only alive for the end of 80′s and didn’t get to live it up frizz-style, Saturday afternoon 80′s movies have taught me a lot about the world and, more importantly, myself. Here are the essential characters for a good teeny-bopper movie and how they relate to me:

The Jock – They’re confident, talented, experienced and have everything figured out.

Sure I am still a rookie but unlike most graduates, I am a 3 year starter. I worked as an Assistant Brand Manager for a year at Net Marketing Alliance, interned at MindShare International in New York, and am currently doing online buzz marketing for Buzz.io. This is sure to make me the most popular kid in school.

The Outsider – Despite what everyone else thinks of them, they are comfortable with their uniqueness.

Everyone has some weird things about them and I am no exception. I think that’s what makes people interesting and makes collaboration successful. What is weird about me? Well…that will be a great question to ask during an interview

The Hot Girl – On the outside, she’s got it going on but she actually is kind of a mess.

While it may appear that I have everything under control, the current economy leaves me wanting …. for a job.

The Brain – They’re logical and intelligent – so uncool – and know how to get what they want.

Most of the jobs I have had focus a lot on organizational skills, budgeting, and lots of excel spreadsheets. Despite how uncool it is, it’s something I know a lot about.

The Foreign Exchange Student – They don’t contribute to the plot at all but are great for comic relief.

I minored in Music.

So what do you say, wanna go steady?

As many of you know, I work for a rockin’ buzz marketing company called Buzz.io. We do all kinds of things to get clients noticed online. One of the things we do is SEO (Search Engine Optimization). Essentially, we try to get them on the first result pages on Google searches.

I’ve been doing this for about a year now, not paying attention to how my own brand was faring on the World Wide Web.

If you’ve ever Googles yourself, you know what I’m talking about when you find out that other people with your name are way cooler than you. “Wow, Cari Stewart is a writer in Hollywood!” But not today folks, not today.

I Googled Cari Stewart to find that I am the top 3 results and 7 of the top 10 Google results. For those of you who don’t know, that is pretty darn good. Especially considering my inactivity on most social networks.

So now when some little girl in Wisconsin decides to Google her name she’ll say, “Wow, Cari Stewart is a buzz marketer in Provo, Utah!” Yep, you better believe she’ll be telling her friends.

P.S. It was really hard for me to think of a state that is less significant than Utah.